Welcome to Blue Sky Data

 

As a business information solutions and sales & marketing intelligence provider, high volumes of multi channel business and consumer data sit at the heart of everything we do.

 

We validate, enhance and make these assets available to our clients for their customer acquisition & retention, CRM, risk management and data management challenges.

 

We LOVE data!  Data excites us and we like nothing better than helping you with your challenges!

 

Blue Sky is an information solutions provider. We develop datasets, data products and data services that drive better business decisions and improve customer acquisition and retention performance.

 

We really do believe that properly targeted communications, utilising accurate and reliable data, benefits consumers and businesses alike and that good data lies at the heart of any meaningful communication.

 

Being creative with data is within our DNA, it’s what sets us apart and drives unique solutions for you.

 

Data never sleeps!

 

Future proofing and compliance are very high priorities for us, ensuring that Blue Sky, our data and the work we do for you are EU & DPA compliant and within The DMA and ICO guidelines

We design, build and manage databases, using this combination to acquire, understand and then transform raw data into competitive advantage.

The services we provide include

 

Data Optimisation

 

The ‘hygiene’ services required to audit, correct and refine data to develop the most robust foundation for marketing activity.

 

Data Acquisition and Integration

 

Identifying external data sets with high potential for your marketing, re-purposing it for your requirements and integrating it.

 

A Single Customer View (SCV)

 

Consolidating data from disparate sources into an integrated and unified entity providing a Single Customer View, the basis for today’s’ intelligent analytics and more efficient, data-driven marketing.

Systems Integration

 

Bringing together different systems and solutions to create an integrated technical infrastructure that can support marketing and operations activity and make it more cost efficient, functional and effective.

 

Reporting

 

Designing, building and managing dashboards and other BI reporting systems to optimise control and accountability.

 

Statistical Analysis

 

We apply a range of statistical analysis techniques, delivering actionable insights to business challenges and ongoing performance improvement.

 

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