SEARCH ENGINE MARKETING
Search engine marketing, or SEM, is a central component of online marketing. It covers all the techniques used to attract web visitors via Google and similar websites. Search engines (particularly Google) have established themselves as the starting point on the web for Internet users, and it is therefore very important that businesses are positioned there as effectively as possible.
What I can do for you
The foundation of any good SEO campaign is choosing the right keywords. We help you find the terms your potential customers are using, and make sure they have the right balance of potential traffic and competition.
On Page Optimisation
The right On-page Optimisation is crucial if you want good rankings. We can make sure your pages tell the search engines what they’re about, in a way that that makes them as relevant as possible, without overdoing it.
Creating good quality, relevant content for your site is important for your customers and the search engines. We can help you create content that is relevant for your key search terms, and converts the visitors to your site.
Quality Link Building
Gaining links from websites with trust and authority can push your pages to the top of the search results. Our approach to link building ensures your website develops a high quality, natural-looking link profile, for long-term rankings.
Google Webmaster Tools
Google’s Webmaster Tools provides a wealth of useful information about your website’s presence on the Internet. As well as making sure its setup properly, we can help you make the most of the information it delivers.
Google Analytics is an invaluable source of information about the traffic your website receives. We can make sure it’s properly set up and providing you with useful information you can use to make better informed decisions.
If you want to rank for searches in your local area, a properly optimised Google business listing is essential. We can ensure your listing is set up properly, verified and optimised, and show you how to make the most of this social platform.
Social Media Marketing
Social signals are becoming an increasingly important of SEO. We can help set up your profiles on the main platforms, and show you how to make the most of social media marketing, to improve your rankings and your customer relations.
Optimising web pages to rank well for local searches is about more than just building links. Our Local SEO experience means we know what resources to use to make sure the customers on your doorstep are seeing your website.